Inside the Biz

Against a background of accelerated and inexorable globalization, the world of SMEs must be encouraged to take advantage of this situation rather than submit passively.

Expanding internationally is now an important or even crucial issue for SMEs which will make all the difference tomorrow.

But this takes time, knowledge of economic networks, product relevance, deciphering foreign ethics and customs … and a real presence.

That is why we are offering support to the policy makers of these SMEs in this sometimes difficult but salutary change in approach to the world of Asia. In effect, Asia represents a vast new market ready for growth. It is developing very quickly and we must now seize every opportunity it presents.